2021 GPHG Nominee | The newest watch from Armin Strom demonstrates one of the brand’s core principles: always innovate. Boldly redesigning the brand’s typical movement, dial and case, Lady Beat marks a milestone of the new System 78 Collection.
Ref. AS-ALA20-Ladybeat-white
The latest no-compromise watch from the Biel-based manufacture is a decidedly feminine one, but one exuding the technical look and feel of the genuine manufacture movement powering every Armin Strom timepiece.
Lady Beat’s design features differentiated aesthetics that make it wholly unique and feminine. And this is thanks to the fact that the men behind Armin Strom know their boundaries: instead of using the brand’s testosterone-influenced-in house design, the company (wisely) consulted freelance designers of the opposite sex to ensure authenticity and a decidedly feminine feel. Lady Beat features an off-center dial and slimmer new case with a much smaller diameter. The 38mm case diameter of Lady Beat is a first at Armin Strom, hitting the sizing sweet spot of many women.
The highlight of the front of this watch is the visible triplet of bridges echoing the pocket watch inspiration behind Caliber ALA20, just one of many mechanical elements visible on the dial.
The contemporary dimensions maintain the essence of Armin Strom DNA while shaping a new aesthetic that showcases the brand’s love for reduction to the essential, enhancing legibility, and maximizing the user experience for discerning female collectors, enthusiasts, and casual wearers.
The Armin Strom Lady Beat is the very first model created specifically for women by this Swiss manufacture.
TECHNICAL SPECIFICATIONS
Calibre
ALA20
Movement
Automatic
Power reserve
70 hours
Indications
Off-centre time
Case
– Stainless steel
– Sapphire crystal and case back with anti-reflective treatment
Diameter
38 mm
Height
11.65 mm
Water-resistance
30m
Dial
Offset in white
Hands
Stainless steel with hand finishing
Strap
Delivered with a bi-material rubber and Alcantara in satin white
Buckle
Double-fold clasp in stainless steel
Professionally packed and fast shipping
Because of our long-standing relationship with UPS FedEx DHL and other major global carriers, we can offer a variety shipping options. Our warehouse staff are trained to package your goods exactly according to the specifications we offer. Before shipping, all goods are thoroughly inspected and secured. Everyday we deliver thousands of packages to customers from all over the world. This is a sign of our dedication to being the largest online retailer worldwide. Both Europe and the USA have distribution and warehouse centres.
Note: Orders that include more than one item are assigned a processing period according to the item.
We will inspect each and every one of the items before sending. The majority of orders will be delivered within 48 hours. The expected delivery time is between 3 and 7 days.
Returns
Due to multiple parties which include the factory as well as the warehouse, we cannot effectively manage inventory. The actual stock levels can fluctuate at any point. It's possible that you may not receive your order once it's been placed.
Our policy runs for 30 days. We cannot exchange or refund your order if it has been 30 days since the purchase.
To be eligible for a refund the product must be unopened and in the same condition as when you received it in. The item must be returned in its original packaging.
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